I read a good blog post on SEOmoz today about lessons learned from over-optimizing. An e-commerce store owner had all pages but the main page of his site appearing anywhere in his Google SERP’s. It turns out his front page had too many mentions of the keyword phrase he was optimizing for. It seems like [...]
I shared my opinion on Google Plus and search results recently on the Huffington Post… Google’s personalization of search results is already beginning to change the online business landscape. At a basic level, more personalized search results based on user behavior and preference is going to mean less influence and real estate for virtually every [...]
Everything changes and reputation management is no exception. The same tools and tricks everyone used to bury negative information in 2011 isn’t going to cut it in 2012. Consumers will obviously become more savvy in identifying what companies are doing to hide negative information in their Google search results. Search Respect recently wrote an interesting [...]
We recently did an article about how to handle negative reviews online when Google picks up on some complaint posted somewhere online. The message in most cases is “do not respond”. Read the article and learn the proper ways to address this adverse situation. There are many things you can do to neutralize or even [...]
We recently obtained ad space, for one of our companies, on an online magazine in the dating and relationship space. One minor disclaimer, this site was edgier than most other dating magazines, so certain profane words were used liberally. The effect on our Google rankings was highly negative. All of our rankings for relevant search [...]